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Choose your moment

Tap a panel to step inside. Wigs, hair care and bundles, all in one place.

The lace routine

Build your melt kit

Every step of a flawless install. Tap to add or remove.

Tru Trio Kit: True Hold Adhesive, True Lift Remover and True Guard Protector

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New · The Tru Trio Kit

Protect. Hold. Lift.

Everything you need for a flawless lace install in one set. Three full-size 38 mL bottles, together for less.

$38.99

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Free shipping on orders $55+. Add a spare True Hold to get there.

Learn more about our

Beauty is self-love in motion. ✨ It’s not about changing who you are it’s about enhancing how you feel.
Glow, slay, and feel your best every day with AS Beauty

ASbeauty

Story

Glow

A note from our founder

Every woman deserves to feel seen, celebrated, and beautiful.

Beauty is self-love in motion. It’s not about changing who you are, it’s about enhancing how you feel.

XO, AmariFounder & CEO

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Your hair day

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Pick your hair day. We'll set the vanity.

Our Raw Hair Bundles are thick from root to tip and made to last.

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4×4 hd closure

Booked, Busy, and Bossed Up: The New Beauty Economy” Crowned in Cash
Select options Price range: $80.00 through $110.00 This product has multiple variants. The options may be chosen on the product page

AS Beauty Hair Luxe Collection

Select options$17.99 This product has multiple variants. The options may be chosen on the product page

True Hold Adhesive

Refined hold, Effortless melt
New

Select options$13.99 This product has multiple variants. The options may be chosen on the product page

True Guard protector

Tru Hold Skin GuardProtect your skin while keeping your s
New

Select options$12.99 This product has multiple variants. The options may be chosen on the product page

True lift remover

True lift RemoverGently and effectively dissolve stubborn
New

Select options$20.00 This product has multiple variants. The options may be chosen on the product page

Tru Silkening Mist Spray

Silkening Mist SprayBring instant shine and softness to y